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Digital Marketing
Leveraging cloud and big data for real-time, personalized strategies.
About
The digital marketing industry revolves around leveraging online platforms and technologies to connect brands with consumers. By using tools like SEO, social media, and data analytics, businesses can tailor their strategies to meet customer needs and drive engagement, making it an essential component of modern business growth.
Problem
They were facing issues in efficiently handling their mail which led to
- Inefficient infrastructure
- Losing potential customers due to no customized solution
- Extra workload on the sales team due to weak analytics
- Less conversion rate due to unresponsiveness
- Zero real-time data analytics
- No Cost optimization
- Country-specified co-location of data
Goal
To provide a well-organized solution for their sales team which includes.
- Efficient Storage
- Modernization
- Real-time data analysis
- Migration to cloud
- Build a data lake and data warehouse solution for them
- Data Modelling
- Optimization of query and storage time
Solution
We provided them with a well-organized mailing system via which they received
- All their emails are easily segmented and can be stored in cloud storage
- Real-time email response analysis
- Application and data migration
- OLAP solutions
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